Latest Black Friday Sales News 2017

AllSaints Black Friday 2017 Summary by Fiona

AllSaints Black Friday 2017: A look at the trending visitor numbers

In 2014 AllSaints first adopted Black Friday sales, and year-on-year they have seen tremendous growth in the number of people visiting their website for the annual event. Here at Black Friday Boxing Day, we estimate that they had around 30,000 people visiting the website on Black Friday 2014, saw a huge jump of 100% to around 60,000 people the following year. This is on trend with many other stores, as the UK family adopted black Friday two years ago. Unfortunately for AllSaints, they saw a drop of 33% and the number of visitors to the website in 2016 and we imagine they will be wanting to reverse this trend in November of this year. Please be aware that the statistics we use for compiling this data has a margin for error, so these statistics may not be 100% accurate, however confident of the growth trend shown by AllSaints black Friday. Here at Black Friday 2017 UK we monitor over 400 shops for the latest deals and start dates for Black Friday. AllSaints Black Friday 2017 is currently ranking in the top 20% of Black Friday sales, this shows what a firm staple of the UK high Street this mid to upper range trendy clothes retailer is.

Judging this year’s AllSaints black Friday Sale: Using the data from last year

Like many other retailers AllSaints black Friday sale started early, two days early to be precise. Last year our sister site FindSales found that Thursday, 24 November was as popular as Black Friday sales this is because many retailers started the black Friday sales early. In 2017 seen many black Friday sales move even further forward with retailers like Currys and Joules starting as much as one week early. Back to AllSaints, last year, they started November with a 20% off all styles say, this started on the 11th and ran for five days. The black Friday sale itself as previously mentioned started on 23 November and run for one week until 30 November. During this week they were static with a 30% discount and unlike some other retailers they didn’t discount further as the week went on. We were highly impressed with the structure of AllSaints 2016 black Friday sale, but if they want to track further customers possibly back to the 2015 levels they may need to implement stronger online promotion.

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