Latest Black Friday Sales News 2017

Benefit Cosmetics Black Friday 2017 Summary by Fiona

Benefit Cosmetics Black Friday statistical analysis:

The British retailer Benefit Cosmetics has experienced significant expansion over the last five years, but on the highway and online. The discount clothing retailer like the philosophy of having discounts every day. These are often mid-range and high-end clothes and household items that have been heavily discounted due to the end of the season. The statistics of Black Friday for excellent reading as every year has increased year by year. He grew to become the 11th biggest black Friday sale the 475 monitor in total. In 2014, Benefit Cosmetics injured nearly 100,000 visitors around the Black Friday period. This increased to 150,000 people the following year and finally last year, I saw a 50% increase to 220,000 visitors. These numbers are really amazing and Benefit Cosmetics has benefited by offering Black Friday sales over normal discounts.


Benefit Cosmetics Black Friday last year:

During the month of November, there were no special discounts, except Black Friday. Black Friday sales began on November 22, Tuesday, and offered up to 60% off a range of selected products. The reduction lasted one week, but a large part of the stock was still updated after this period. In December, they had various flash events in the race until Boxing Day. That included, 80% off gifts and a big customs clearance event in December. On Christmas Eve, they started their Boxing Day sale with up to 80% off inventory.


Benefit Cosmetics Black Friday collection and delivery:

Benefit Cosmetics has a free click and collect at one of their stores for orders over £ 30. For orders under this number, there is a charge of £ 1.909 stop alternatively, you can have standard delivery on your order for £ 3.99, and if you reach the threshold of £ 75, it's free.


Benefit Cosmetics Black Friday statistics:


After a sharp increase in the number of Black Friday visitors in 2013, Benefit Cosmetics 2014 took on the Black Friday trend. This or tenfold growth and visitors followed by a peak in 2015 with a further 60% increase in visitor numbers. There has been a drop of 18% over the past year so they will try to change this year. That's pretty unusual. Most retailers have experienced year-over-year growth and our statistics show average growth of 40% over the last year. Probably the Benefit Cosmetics would probably push this year with the larger discount or an online TV campaign to increase sales. Although this might be difficult, last year they offer a 25% discount on everything including sales items if they had an existing sale of 50%.


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