Latest Black Friday Sales News 2017
Clarins Black Friday 2017 Summary by Fiona
Clarins Black Friday 2017 Analysis and Statistics:
After having seen a meteoric rise in the number of Black Friday visitors in 2013, Clarins adopted the Black Friday trend in 2014. This sparked a tenfold growth in the number of visitors to the site. In 2015 there was a peak 2015 with an additional 60% increase in the number of Clarins Black Friday visitors. However, last year there was a fall of 18%, so we expect Clarins will seek to reverse that this year. This is quite unusual,most of the retailers have seen an interannual growth, with our statistics showing an average growth last year of 40%. It is likely that Clarins will will look to drive extra traffic to their site this year using techniques such as a biggest discount or a more aggressive online television campaign to increase sales. However, the former could be difficult because last year they offered a 25% discount on everything, including the sale items, when they had an existing sale of 50% discount.
Clarins Black Friday sale in 2016;
Throughout the year, Clarins Black Friday is known for offers that include free samples and free gifts. The Clarins Black Friday sale itself began on Thursday, November 24, 2016. This was a site where twenty-five percent was deducted from both full priced and sale items. Although the percentage is lower than some retailers who are mainly active in the fashion industry, the fact that this site is very diversified offers a wide choice and may be the latest products. In December, Clarins presented the twelve Christmas days with 12 different discounts. In mid-December they offered free samples with all orders and on Christmas day they started selling the Boxtage with 35% discount. Although this is a great bargain, there were fewer items for sale and of course you can buy them as gifts for Christmas. We think that there is a good value on Black Friday. Or should we say, on Thursday the 23rd?
Summary Clarins Black Friday
Clarins will be looking for a strong performance this year after the small drop of last year. Perhaps starting the sale earlier in the week would help, it may look to other strategies such as promoting to existing customers and online advertising that could be used. Clarins is my favorite bathroom cosmetics company, and at the cheaper black friday discounted rate I am happy enough to buy.