Latest Black Friday Sales News 2017

HMV Black Friday 2017 Summary by Fiona

Hmv Black Friday's summary:


Hmv has experienced strong growth year after year and it will be very impressive if this year's sales figures match those of last year. Perhaps your strategy of saving the sale of Black Friday yourself compared to general sales throughout November creates a greater demand and focus for your sale of Black Friday. In addition, the 20% discount on the sale is relatively easy to implement, since it is in the whole site and you do not have to discount the items individually. It seems to be a company that takes advantage of Black Friday without incurring large expenses, convulsing the sale prices.

Hmv Black Friday statistical analysis by Fiona;


Everyone knows about Hmv, what's there to say? It is a giant of the culture of the United Kingdom. But he seems to be a little reluctant to adopt the Black Friday culture. This does not mean that there are no discounts on Black Friday, I will explain later what I mean when this happens. Hmv has experienced excellent growth year after year due to its Black Friday discounts. In 2014 they had more than 200,000 people visiting the Hmv website on Black Friday. This increased by 83% next year to just under 400,000 people. And finally, last year there was a growth of 22% to approximately half a million people. These numbers are absolutely huge, and that was number nine on our biggest sales list last year, out of the 475 retailers we analyzed. This is even more surprising since it has been seen that Hmv distanced himself from a pot of Black Friday. Instead of labeling the same thing as a sale throughout the site, they called it a weekend of gifts. Personally, we consider that this choice is a strange thing, since almost all other retailers in the United Kingdom have adopted Black Friday and this seems a half-hearted measure. But I admit that I am not an expert in corporate strategy. I am not entirely sure of what is expected for this year, given the volume of traffic there will be discounts, but I do not know if it will be as uncertain as last year.


Sale of Hmv Black Friday 2016:


Throughout November there were sporadic discounts on individual items, for example, 25% of wine cases, £ 5 discount on ships and 3 for 2 on Christmas items. On November 24, which was the day before Black Friday, Hmv had a 50% discount and a weekend to give away. This was a select set of gifts that were heavily discounted with the idea of ??being presented as a Christmas gift. There were no discounts on clothing or food. We believe that it can be an idea to offer discounted clothes, even with a 25% discount, to satisfy visitors. Sitting on a black friday in Hmv. I imagine that there will often be disappointment with the lack of a black team on Friday, you could probably say the effectiveness of the strategy through the conversion rates of Black Friday visitors. Once again, we do not have access to these statistics, but it is definitely refuting the trend of the main UK retailers. We hope that next year's discounts include clothing, and if it is the same as last year, discounts will begin on November 23, which is Thursday. It is worth noting that the boxing day sale Hmv that begins the day of boxing has a 50% discount on many items. I get the impression that this is what they want to push instead of Black Friday itself.


Hmv Black Friday delivery;


Hmv has always been excellent with the Click and Collect service, you can buy anything at any price and pick it up the next day. We suggest that you pick up on another day apart from Black Friday, due to the obvious increase in the number of visitors to the stores. There is a free delivery on orders over £ 50 and a standard rate of £ 3.99 if you do not reach this limit, in this case, it is best to pick up from the store.


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