Latest Black Friday Sales News 2017
Lipsy Black Friday 2017 Summary by Fiona
Lipsy Black Friday 2017 statistical analysis by the Black Friday Boxing Day editor:
Midrange women’s clothing retailer Lipsy generally appeals to the under 40 age group, however this year it has started catering to the over 40's as well. We're sad to see that Lipsy is one of the few online retailers has yet to adopt a Black Friday sale event. We feel this is potentially a miss step for the company seeing as thousands of people visit the website looking for a sale on Black Friday itself. There are numerous reasons why companies would not adopt a Black Friday sale, for instance if it doesn’t fit in line with corporate policy, it may be hard to roll out into actual high street stores or sometimes they you are may be advantageous to charge full price in the run-up to Christmas. I suggest this may be a misjudgement seeing as far back as 2013 people were searching Google for the Lipsy Black Friday sale. This was initially a very modest 2000 visitors, however this increased tenfold the following year as Black Friday took over in the UK. In 2015 there was slight plateau for the Lipsy Black Friday sale, probably due to the lack of one in 2014. However, last year saw an increase of 24% to 40,000 people visiting the Lipsy website on Black Friday. One of our suggestions would be to run a discount code off around 10 to 30% of items online only. This would satisfy the demand for Lipsy Black Friday sales and it would utilise the 40,000 visitors through frequent the site. Here at Black Friday Boxing Day, we are praying that they adopt Black Friday sooner rather than later.
Lipsy Black Friday last year:
as previously mentioned, there was no Black Friday sale at Lipsy last year. However, at the start of November Lipsy offer 25% of party dresses and into December, they had a Boxing Day sale which started on Christmas Day itself. Hopefully this year they will be offering some kind of discount for consumers, we will keep you posted with all of the latest information right on this page.
Lipsy delivery costs:
if you do choose to shop on Black Friday, online at the Lipsy store, you can look forward to free standard delivery on the sales when you spend over £75 on clothing. The offer standard delivery for a fee of £3.75 if the purchases below this price. Alternatively, you can always collect free of charge at one of the shops.