Latest Black Friday Sales News 2017

Monica Vinader Black Friday 2017 Summary by Fiona

Monica Vinader Black Friday's summary:


Monica Vinader has seen strong growth year after year and it will be very impressive if this year's sales figures match those of last year. Perhaps their strategy of saving sales for Black Friday versus general sales throughout the month of November is creating greater demand and concentration for their Black Friday sale. In addition, the 20% sale is relatively easy to implement because it concerns the entire site and does not require updating the articles individually. It seems that this is a company that benefits from Black Friday itself without making big expenses at the selling price.

Monica Vinader Black Friday statistical analysis by Fiona;


Everyone knows Monica Vinader, what is there to say? He is a giant of British culture. But he seems to be somewhat reluctant to embrace the Black Friday culture. That's not to say that are not discounts on Black Friday, I'll explain further what I mean it continues. Monica Vinader has had excellent growth year after year for its Black Friday rebates. In 2014, more than 200,000 people visited the Monica Vinader website on Black Friday. This rose from 83% the following year to just under 400,000 people. And finally, last year, there was a growth of 22% to about half a million people. These numbers are absolutely huge, and it was the number nine in our biggest sales list last year, among the 475 retailers we reviewed. This is all the more surprising as Monica Vinader has been seen to distance itself from the pot of Black Friday itself. Rather than labeling the same thing as a sale on the whole site, they called it a weekend of giving. Personally, we find this choice somewhat strange, because almost all other retailers in the UK have adopted Black Friday and this seems like a half measure. But I recognize that I am not an expert in business strategy. I'm not quite sure what's going on this year, given the volume of traffic, there will be discounts, but I do not know if it will be as uncertain as last year.


Monica Vinader Black Friday sale 2016:


Throughout the month of November, there were sporadic discounts on individual items, for example 25% cases of wine, £ 5 off selected buffets and 3% off Christmas items. On November 24, which was the eve of Black Friday, Monica Vinader had a weekend of 50% off and gifts. It was a select set of gifts that were heavily discounted with the idea of ??being given as a Christmas present. There were no discounts on clothes or food. We think it's a good idea to offer discounted clothing, even at 25% off, to satisfy visitors. Sitting on a black Friday at Monica Vinader. I imagine there will often be disappointment with the lack of a Black Friday selection, they could probably tell the effectiveness of the strategy through conversion rates on Black Friday visitors. Again, we do not have access to these statistics, but they definitely refute the trend of the major British retailers. We hope that next year's cuts will include clothing, and if it's the same as last year, the cuts will start on November 23, which is Thursday. It should be noted that the Boxing Day Monica Vinader sale that starts Boxing Day has 50% off on many items. I feel like they want to grow instead of Black Friday itself.


Monica Vinader Black Friday delivery;


Monica Vinader has always been great with Click and Collect, you can buy anything at any price and get it back the next day. We suggest you get another day off of Black Friday, because of the obvious increase in the number of visitors to the stores. There is a free delivery for orders over £ 50, and a £ 3.99 standard fee if you do not meet this threshold, in which case you may want to remove it from the store.



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