Latest Black Friday Sales News 2017
Not On The High Street Black Friday 2017 Summary by Fiona
Not On The High Street Black Friday statistical analysis by Black Friday Boxing Day editor:
Known as being an online only retailer, Not On The High Street is famous for its personalised gifts and unique presents. There are one of the better retailers for having sales and discounts throughout the year, so they will be amazing Black Friday this year. That isn’t to say there Black Friday will be run-of-the-mill, with file expect them to pull out all of the stops with a wide range of offers for consumers. And boy, do they have Black Friday traffic! Back in 2014 they had 20,000 people visit their website around the Black Friday period, and this more than trebled in 2015 when 70,000 people visited the website. The 2016 sale, according to statistics, was slightly lower at 50,000 people. That is a margin for error on our analysis, however for the remainder of this article I will go on the assumption that was a slight reduction last year. In 2016, they were the 24th largest sale out of the 475 that we monitor throughout the year. This is a very impressive performance, especially for a gift company. In fact it was the largest gift company this year, beating the Thorntons Black Friday sale.
Not On The High Street Black Friday last year:
in the run-up to Black Friday, they had to face different discounts each day in a sort of seven days of Black Friday theme. On Tuesday they had 30% of homeware, this changed to 30% of partyware on Wednesday, again there was 30% off festive family favourites on the Thursday finally finishing with 50% off on Black Friday. The Black Friday sale ran for five days until 30 November and consumers would then have to wait until Christmas Day for the Boxing Day sale to start. This is one of the more interesting strategies when it comes to garnering interest for Black Friday, ensuring this a different offer each day and the consumer doesn’t know in advance, it will keep a certain percentage of consumers actively engaged. However as we have seen from the statistics last year, this may have stunted overall general Black Friday traffic. It’ll be interesting to see whether Not On The High Street adopts a different strategy this year or persists with this unique selling variation.
Not On The High Street Black Friday 2017 delivery:
As you go without saying that Not On The High Street doesn’t have click and collect ha ha, and unfortunately they don’t offer free delivery on orders. Standard delivery starts at £3.95 and takes between 3 to 5 working days to deliver, so you get it well in time for Christmas. There is also tracked delivery at a premium cost.
Not On The High Street Black Friday summary:
Personalised gifts are ideal for Christmas, and Not On The High Street is unique that it will be doing most of his trade around Christmas time, and Black Friday is forcing his hand to discount in a time in which it should be making the greatest margins of profit. We didn’t keep a close eye on items themselves last year with regards to the discount percentages and whether they were legitimately exclusive for Black Friday I have a slight inclination that the discounts on offer which was to be spread out over the seven days in different sections because a sitewide would be at the detriment to the Christmas sales. Keep your eyes peeled to this page for further information regarding Not On The High Street Black Friday.