Latest Black Friday Sales News 2017

Superdrug Black Friday 2017 Summary by Fiona

Superdrug Black Friday summary

 

Superdrug is hoping for a strong performance this year after the small slump last year. Maybe selling earlier in the week would help, I could use other factors such as advertising for existing customers and online advertising that could be used. Superdrug is my favorite bathing cosmetics company, and I like to buy for the cheaper discounted price.

Superdrug Black Friday statistical analysis:

 

The online exclusive retailer Superdrug is known for its personalized gifts and unique gifts. Personally, I know it for his various discounts that took place throughout the year. The 2016 Superdrug Black Friday sale was our 24th largest sale with 40,000 visitors visiting their website on Black Friday. It was our largest exclusive gift website in the UK. Like many other retailers, their Black Friday sales started in 2014, tripling to a peak of 70,000 by 2015. However, according to statistics, they were cut by 45% last year. Personally, I love a lot of gifts they have to offer, they are truly unique, and my opinion is that unity gifts bring more sentimentality into the gift giving process.

 

Superdrug Black Friday last year:

 

In the run-up to Black Friday Superdrug had different offers in the week of Black Friday. Nearly 30% of homewares on Tuesday, 30% off Wednesday's party, 30% off festive family favorites on Thursday, and up to 50% off black Friday sales. The Black Friday sale lasted five days and ended on November 30, 2016. It's an interesting strategy to make various offers every day before Black Friday, but it sure will convince customers every day to review the site. If this follows the same strategy this year, we can expect a series of sales during the week, and then on Black Friday itself, a sale will run for 5 days. Given the reduction in the number of site visitors last year, I think they might be able to change the format to be in tune with other retailers who pressed hard on Black Friday, even before Friday itself.

 

Superdrug delivery:

 

Not surprisingly, there is no click and gather as there are no stores from which to gather. And unfortunately there is no option for free delivery, the standard delivery starts at £ 3.95. This will take between 3 and 5 working days, but they also have an option of tracking at an extra cost.

 

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