Latest Black Friday Sales News 2017

White Stuff Black Friday 2017 Summary by Fiona

Statistical analysis of White Stuff Black Friday from the Black Friday Boxing Day Editor:

Popular clothing and Homewear retailer White Stuff has experienced impressive growth over the past 5 years, in part because of its strong sales strategy. As a result it has taken a large chunk of the younger middle and high end clothing market. this has been reflected somewhat in their numbers of Black Friday visitors. White Stuff adopted Black Friday sales in 2014, in line with most other large retailers. They had a strong increase of 800% in visitors from 2013 to 14, with around 60,000 people going to the site on the same day. There was a short plateau with the same number of visitors in 2015, however, they have seen a growth of 22% last year that will surely be pleasing. My hypothesis is that this may be to do with widespread online advertising and the frequency of sales and discounts. White Stuff were the 24th largest sale of Black Friday in 2016, out of the 450 stores we surveyed. Mid-to-high-income companies have seen an increase in revenue as a result of the Economic recovery, as some consumers moved away from lower-priced retailers. We expect this trend to continue and we predict that White Stuff Black Friday 2017 will set new records for the company.

Analysis of White Stuff Black Friday 2016:

As mentioned above, White Stuff is known to have multiple discounts throughout each month, most of which are niche in nature, that is, only in a small range of clothing as apposed to sitewide. Last November, a £80 spend would have seen a £20 discount, however this lasted only one day, which was on November 2, 2016. This was followed by 3 for 2 on average and 20% discount on jumpers and cardigans, lasting one week. The White Stuff Black Friday Sale itself began on November 24, this was on Thursday. It offered 50% discount throughout the weekend and ended on Tuesday. We hope that the sale of White Stuff Black Friday begins at least one day earlier this year. On November 30th they went back to standard sales, like 10 pounds of hoodies and £ 20 off sweatshirts. It is worth noting that on December White Stuff had a 20% discount on everything from the 5th and had a 25% discount on all clothing on the 14th. Each of these lasted only one day. Boxing day sales began on Christmas Eve, with up to 50% off, as you will notice that this is the same discount as Black Friday.

The delivery and collection options of White Stuff Black Friday;

Fortunately, White Stuff offers free clicks and charges on all items ordered on Black Friday. Or on Thursday for that matter. Once again, we recommend that you pick up the items before Black Friday or after, since it will be a very busy day. If you want the items delivered, the free standard delivery is on all orders over  60, with orders lower than those with a standard delivery of £3.95.

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